Flipz

Pretzels are an inherently fun snack and I wanted to create new packaging for the brand "Flipz" to reflect this. 

My goal was to create a more fun, modern personality for the brand through new packaging that stands out from competitors. To do this, I incorporated a vibrant color palette that helps differentiate each flavor, created quirky, doodle-like pretzel illustrations to celebrate the fun, “twisty” form of pretzels and showcased the product itself with transparent side panels.